Automation

Lead Automation

Turn web forms into live phone calls with automated SMS, email, and outbound call workflows.

Automated Lead Follow-Up Example
Lead Enters
Via web form, API, or import
Outreach
Optional SMS, email, or webhook actions
Wait
Configurable delay between steps
Call
Optionally call the lead, route to a buyer
Repeat
More attempts, or complete

One example sequence — mix and match any of the schedule actions below.

Turn web forms into live phone calls. Lead Automation contacts every lead the moment it arrives — sending SMS and email, then placing outbound calls — with multi-step workflows that run automatically.

Socialized Media, a Facebook advertising agency, sends each new Facebook Lead to TrackDrive in real time. An SMS and email go out immediately, and the IVR dials the lead minutes later — retrying automatically if there's no answer.

Schedule Actions

Each schedule is an ordered list of actions that execute automatically for every lead. Available action types include:

  • Call — place an outbound call to the lead using the offer's IVR
  • SMS — send a text message with token-replaced content
  • Email — send an email via your connected email integration
  • Wait — pause for a configurable duration before the next action
  • Webhook — fire a webhook to an external system
  • Add to Schedule — move the lead into another schedule
  • Update Field — modify contact field values on the lead
  • Conditional — conditionally exit the schedule based on token values or expressions

Build a schedule visually. Drag actions into an ordered follow-up sequence for every lead.

TrackDrive lead scheduler

A multi-step sequence in action. SMS, email, waits, and calls chained together into one automated flow.

TrackDrive lead scheduler example

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See how the Voice Marketing Cloud can improve your marketing and the customer experience — or reach out and a specialist will get back to you.