Analytics

Total visibility into every call, lead, and dollar. TrackDrive's real-time analytics show you exactly what's working — across campaigns, buyers, traffic sources, and keywords — so you can cut wasted spend and grow revenue.

Real-Time Dashboards

Your Analytics Overview surfaces the numbers that matter, live: calls, converted calls, revenue, payout, telephone cost, and profit — alongside charts for conversion rate, call volume over time, average call length, and revenue per call. Break any metric down by buyer or traffic source at a glance, and drill into the detail behind every figure.

Real-Time Advertising Optimizer

Our real-time advertising optimizer reveals which campaigns, websites, and keywords drive the highest volume of calls to your offer. The optimizer displays the number of impressions requested and calls received for any combination of keywords — so you know precisely where to put your next ad dollar.

Summary Reports

Build your own reports for both calls and leads, with no spreadsheets required. Group your data the way you think about your business and pivot instantly between views:

• Call reports — Calls By Status, By Buyer, By Offer, By Schedule, By Traffic Source, and Converted breakdowns.
• Lead reports — Leads By Status, By Offer, By Schedule, By Traffic Source, By Lead Import, and more.

Pick Exactly the Columns You Need

Every report is fully customizable. Choose from hundreds of fields — revenue, RPC, payout, cost per call, call and talk times, agent status and disposition stats, lead fields, and QA metrics like answer rate and qualified percentage. Show only what you care about, then save the layout as a tab to return to any time.

Filter, Export, and Schedule

Filter by any date range, add full-text search, and stack filters to isolate exactly the calls or leads you want. Export any report to CSV on demand, or set up recurring reports that are generated and delivered automatically on the schedule you choose.

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